Importance Of E-Mail Marketing
In today’s internet age, building an online presence is imperative for all businesses to be competitive. Email marketing is a term that sounds pretty simple and is widespread nearly every business. E-marketing is using for digital technologies to help increase sales, build brand awareness, and remind customers who you are. It’s affordable, quick, direct, and most important, it’s measurable. So as for email marketing to acheive success, you need to know the foremost effective way to use it. Otherwise, it is solely a waste of your time. if you are doing it incorrectly you are probably annoying your customers.
More than half the nation, 152 million people, goes online regularly, and they receiving email. And at least 80% consumers check their mails everday. It’s makes email the leading communication channel.
Email marketing makes your good reputation for selling your product at globally. Through Email marketing, you can send whatever like :- pictures, graphics, videos, and links. you want to deliver to your customer and achieve your targets easily.
Benefits Of Email Maketing
Low Cost :- It eliminate the cost for design, testing, executing, and sending printed newsletters. Also, many people like using email marketing because it is paperless.
Easy to create :- Email marketing doesn’t necessarily require a huge team in order to be successful. It’s need certainly posssible to jazz up an mail campaign with fancy templates, videos, images and logos. Yet, some of the most successful campaign utilise simple plain text emails, suggesting that it’s the content of an email that is the most important thing.
Make relationships, loyalty & trust – You are effectively building relationships with current and potential customers. Well-written, engaging e-newsletters and emails that show your personality help readers learn to know you, like you, and trust you. And consumers buy from those they trust.
Learn what your customer want– It can help understand what types of products or services customers want. Emails is mostly used as a tool to get honest feedback about your products and services.
Measurable Results– Email marketing can be measured through tools like click-through rate, conversion rate, how someone arrived at your site and more. It is reported only second to research marketing as the most effective online marketing tactic.
Global– No matter where you are or when you need to reach people, targeted emails can reach their targets. There are no boundaries with email marketing. Advertisers are able to get repeat business affordable and automatically.
It increases brand awareness– Each email you send builds awareness of your business and brand, and keeps you top-of-mind with customers and prospects. The next time they need your products or services, they’re that much more likely to purchase from you than from someone they barely know.
Directly links to your website or blog– A great way to get traffic to your website or blog is to provide buttons within an email. You can suggest readers to visit and explore your social media outlets, building your presence and creating interest.
The Do’s and Don’ts of Email marketing
* Intersting subject line with less than 50 character. By resource (fewer characters performed above average in opens, clicks, and click-to-opens.)
* Keep your mail interesting, easy to digest, and to the point.
* Try and stick 3 fonts and 4 colours.
* Image is no longer than 600 pixel width.
* Put your logo in the upper left corner.